Sixty-Seven Percent of New Dodge Chargers Got a HEMI Under the Hood
There's a lot of hype in the auto industry, with some of it warranted and some other "news" the product of savvy marketing departments trying to make
mountains out of molehills. In the case of Chrysler Group's new LX cars, however, the commotion is real.
Just look ahead into the oncoming lane, in your rearview mirror, or over your shoulder and you're bound to see the big, intimidating chrome grille of the namesake brand's 300 series sedan staring you down. That 300 is even more intimidating if there's a C attached to its nameplate, which is about fifty percent of the time. The C, of course, lets mere mortals know a HEMI is under the hood, and that this is a car that shouldn't be taken lightly.
The success of Chrysler's new-age HEMI shouldn't be taken lightly either, what with over a million sold since it debuted in the Dodge Ram 2500 Heavy-Duty truck in model year 2003.
"The modern
Hemi engine is one of our best examples of Disciplined Pizzaz," commented Eric Ridenour, Executive Vice President -- Product Development, Chrysler Group. "We combined the best of our engineering heritage with modern design..."
Truly, HEMI, manufactured in Saltillo, Mexico, is the automaker's fifth North American brand, Mopar being its fourth, and Jeep, Dodge and Chrysler filling in the remaining white spaces.
How well has Chrysler done marketing its HEMI V8? Why don't you ask yourself that one? For fun, just try and name any engine from another automaker that you don't personally own. Heck, try and name the engine in your own car, and unless it's a HEMI you probably don't now what it's called.
There's a lot of hype in the auto industry, with some of it warranted and some other "news" the product of savvy marketing departments trying to make
 |
| The 300 is especially intimidating if there's a C attached to its nameplate, denoting that a HEMI is under the hood. (Photo: Trevor Hofmann, Canadian Auto Press) |
Just look ahead into the oncoming lane, in your rearview mirror, or over your shoulder and you're bound to see the big, intimidating chrome grille of the namesake brand's 300 series sedan staring you down. That 300 is even more intimidating if there's a C attached to its nameplate, which is about fifty percent of the time. The C, of course, lets mere mortals know a HEMI is under the hood, and that this is a car that shouldn't be taken lightly.
The success of Chrysler's new-age HEMI shouldn't be taken lightly either, what with over a million sold since it debuted in the Dodge Ram 2500 Heavy-Duty truck in model year 2003.
"The modern
 |
| Chrysler has sold over a million copies of its new-age HEMI since the engine debuted in the Dodge Ram 2500 Heavy-Duty truck in model year 2003. (Photo: Trevor Hofmann, Canadian Auto Press) |
Truly, HEMI, manufactured in Saltillo, Mexico, is the automaker's fifth North American brand, Mopar being its fourth, and Jeep, Dodge and Chrysler filling in the remaining white spaces.
How well has Chrysler done marketing its HEMI V8? Why don't you ask yourself that one? For fun, just try and name any engine from another automaker that you don't personally own. Heck, try and name the engine in your own car, and unless it's a HEMI you probably don't now what it's called.