2002 CHRYSLER TOWN & COUNTRY EX AND DODGE GRAND CARAVAN EX
Launched in mid-March of 2001, Dodge and Chrysler eX minivan models were targeted directly at the Honda Odyssey EX and potential minivan buyers who conducted research on the Internet before visiting their local dealership.
Chrysler Town & Country eX and Dodge Grand Caravan eX are extended-wheelbase minivans that feature an industry-first power up and down liftgate, minivan-first power center console, minivan-first split 50/50 Easy Out® roller seats, three-zone temperature control, four-wheel disc brakes with traction control and a 215 horsepower 3.8-liter V6 engine. Other features include a passenger-side power sliding door, second row bucket seats, and 16-inch tires and aluminum wheels. Optional features include side air bags, adjustable pedals and driver-side power sliding door. The MSRP for the 2002 Chrysler Town & Country eX is US$26,830 (which includes US$655 destination), or US$360 less than the 2002 Honda Odyssey EX. The MSRP for the 2002 Dodge Grand Caravan eX is US$26,725 (which includes US$655 destination), or US$465 less than the 2002 Honda Odyssey EX.
MINIVAN MARKET
The minivan market remains vibrant. For the 2000 calendar year, the entire minivan segment climbed to an all-time high of 1.6 million sales in North America. And for the 2001 calendar year, Chrysler Group minivan market share has increased to 39 percent, from 35.7 percent in 2000.