Looking to expand its experiential advertising strategy, Chrysler will soon team up with Walmart to promote Ram products among consumers.
In case you're wondering, their goal is not to launch a new ''Save money. Live better.'' campaign but rather to attract hunting and fishing enthusiasts with the collaboration of Mossy Oak, which specializes in camouflage equipment.
"We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart," said Marissa Hunter, head of Ram advertising. "We are working on promotion that brings all three together."
Wisely trying to keep it a surprise, she declined to comment on further details of the program. Still, we're anxious to see the result. Will it mirror Ford's association with Costco or use an all-new approach?
Source: Automotive News
In case you're wondering, their goal is not to launch a new ''Save money. Live better.'' campaign but rather to attract hunting and fishing enthusiasts with the collaboration of Mossy Oak, which specializes in camouflage equipment.
"We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart," said Marissa Hunter, head of Ram advertising. "We are working on promotion that brings all three together."
Wisely trying to keep it a surprise, she declined to comment on further details of the program. Still, we're anxious to see the result. Will it mirror Ford's association with Costco or use an all-new approach?
Source: Automotive News