Natural Resources Canada's Office of Energy Efficiency informs us that between 1990 and 2005 harmful emissions produced by motor vehicles travelling the country increased by 10%. What's more, this increase is associated with a 30% rise in automotive travel during the same period (measured in passengers/kilometre).
Discovery, evaluation and presentation
To fulfil its mission, the eTV team follows the development of new technologies across the globe. It puts some of them to the test to evaluate their energy potential, performance and impact on the environment. It also forms formal and informal alliances with the auto industry and consumer organizations to understand what can hinder the introduction of new technologies. Finally, it regularly allows consumers to discover some of these technologies by way of public events.
"eTV doesn't sell vehicles," says Patricia Procter. "It sells ideas. The idea that a small car can be nice to drive and safe. The idea that protecting the environment is important. The idea that consumers can save money and gain various advantages by switching to new technologies. In other words, this program addresses new technologies to consumers and provide positive awareness."
The eTV team naturally takes advantage of auto shows to present these new technologies. They had a stand at the Vancouver, Toronto, Montréal and Québec shows. But they don't stop there. "Women consumers particularly interest us," explains Ms. Procter, "because they play a very big role in a family's buying process. And women aren't afraid of asking questions, even if that demonstrates that they know little or nothing of the subject in question. They're curious and eager to learn. That's why, in addition to auto shows, eTV has also participated in several events geared specifically towards women."
This is why eTV took part in this year's Home Show in St. John's, Newfoundland as well as Toronto's Green Living Show and Ottawa's Eco Fair. "Those events may not be designed for woman only, but their attendance is definitely skewed towards them", says Patrick Charette, Manager, Media Relations at Transports Canada.
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| A small car can be nice to drive and safe. |
Discovery, evaluation and presentation
To fulfil its mission, the eTV team follows the development of new technologies across the globe. It puts some of them to the test to evaluate their energy potential, performance and impact on the environment. It also forms formal and informal alliances with the auto industry and consumer organizations to understand what can hinder the introduction of new technologies. Finally, it regularly allows consumers to discover some of these technologies by way of public events.
"eTV doesn't sell vehicles," says Patricia Procter. "It sells ideas. The idea that a small car can be nice to drive and safe. The idea that protecting the environment is important. The idea that consumers can save money and gain various advantages by switching to new technologies. In other words, this program addresses new technologies to consumers and provide positive awareness."
The eTV team naturally takes advantage of auto shows to present these new technologies. They had a stand at the Vancouver, Toronto, Montréal and Québec shows. But they don't stop there. "Women consumers particularly interest us," explains Ms. Procter, "because they play a very big role in a family's buying process. And women aren't afraid of asking questions, even if that demonstrates that they know little or nothing of the subject in question. They're curious and eager to learn. That's why, in addition to auto shows, eTV has also participated in several events geared specifically towards women."
This is why eTV took part in this year's Home Show in St. John's, Newfoundland as well as Toronto's Green Living Show and Ottawa's Eco Fair. "Those events may not be designed for woman only, but their attendance is definitely skewed towards them", says Patrick Charette, Manager, Media Relations at Transports Canada.
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| The eTV team naturally takes advantage of auto shows to present these new technologies. |