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AUDI AG: driveline strategy for the future - electric mobility as an integrated concept

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Khatir Soltani
As reported by Audi

Audi is working intensively to answer questions of future mobility. In late 2010/early 2011 the Q5 hybrid will reach the market, the first Audi with a combination of gasoline engine and electric motor. In Geneva Audi is exhibiting the A8 hybrid for the first time as a concept car: Its CO2 emissions of 144 g/km (231.75 g/mile) are the best figure in the full-size category. Another world premiere in Geneva is the A1 e-tron design study, which shows that Audi’s expertise in electric drive systems extends down into the compact car segment. At the end of 2012 Audi will launch the e-tron electric car that was seen last year at the Frankfurt Motor Show (IAA). A small series will be built, and will be the first electric car to reach the market.

(Photo: Audi)

In the words of Rupert Stadler, Chairman of the Board of Management of AUDI AG: “In future our customers will be able to choose from an increasingly broad range of driveline technologies. To accompany our high-efficiency TDI and FSI engines, we shall offer electric power in the best possible forms for a wide range of mobility needs. The hybrid driveline will be followed by all-electric vehicles.” The “e-tron” name will have an important part to play. “Just as “quattro” has become a synonym for all-wheel drive, so “e-tron” is to be the Audi brand name for electric mobility,” continues Stadler.

When developing alternative drivelines, Audi is pursuing a strategy of introducing each technology where it is appropriate for specific model lines and markets, in other words where it will offer customers significant benefits.

“We regard the full hybrid as we know it today primarily as a very specific technology for reducing fuel consumption. In due course plug-in hybrids will demonstrate their strong points when drivers expect to cover longer distances in the pure electric mode, in combination with a conventional engine,” says Michael Dick, Member of the Board of Management for Technical Development at AUDI AG.

According to Dick: “The strength of the electric car clearly lies in the urban mobility area, where the demand for emission-free local transportation will strongly increase.” In addition to hybrids and electric cars, Audi continues to develop its long-term competence in the development of basic propulsion concepts using fuel cells and hydrogen as an energy carrier.

Every year Audi invests around two billion euros in development projects, with the focus on continued progress in internal combustion engine design and associated areas. Electric mobility is a further priority: In this area the e-tron show car seen at the IAA was a dramatic signal. At the same time, the various activities are being grouped together strategically. Audi has established the e-performance project house to deal with electric mobility topics. Since the autumn of 2009 a team has been at work on the research project of the same name, with support from the Federal German Ministry for Education and Research. Members of the team, consisting of AUDI AG development staff and scientists from various universities, are working on the development of a new overall electric vehicle concept, including the body, battery and power electronics.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
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  • Involved in discussions with virtually every auto manufacturer in Canada