Quick Change Artist Built to Personal Size Making Life Easier for Women and Men
Volvo recently made its first North American stop in Vancouver, B.C., Canada to showcase a car that has been years in the making, and in so doing become history in the making. Better known as YCC, or "Your Concept Car," it is the first concept car that has been completely designed by women. The YCC debuted last year for the first time in Geneva and has received much attention from industry professionals to car enthusiasts.
The idea of an all-women team to design and make all the decisions for a concept car was brought to the table at Volvo in the autumn of 2001. In December 2002, after preliminary studies, YCC was given the green light and then started the 14 month mission.
After YCC was put into action, a team of nine was formed and in charge of the whole car; from decision making, to exterior styling, to interior trim, it was all women.
In order to put the ideas onto paper, Tatiana Butovitsch Temm, the project communications manager commented, "For the first few weeks, we just
talked. We talked and talked and talked, and at one point I thought, 'Oh dear, this is never going to get off the ground.' But then it all started to gel. And when we got deeper into the project, into the execution, we found that it was smooth sailing because we had already considered most of the potential problems and addressed them before we got started."
Through the collaboration of ideas sprung the thesis for the project. Temm remarked, at a recent press conference in Vancouver, that the thesis came from the thought that, "if you meet the expectations of women, you exceed the expectations of men." The car is built with everything a man would want, and then some to fulfill the needs of women.
Volvo recently made its first North American stop in Vancouver, B.C., Canada to showcase a car that has been years in the making, and in so doing become history in the making. Better known as YCC, or "Your Concept Car," it is the first concept car that has been completely designed by women. The YCC debuted last year for the first time in Geneva and has received much attention from industry professionals to car enthusiasts.
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| Better known as YCC, or "Your Concept Car," it is the first concept car that has been completely designed by women. (Photo: Gerry Frechette, American Auto Press) |
After YCC was put into action, a team of nine was formed and in charge of the whole car; from decision making, to exterior styling, to interior trim, it was all women.
In order to put the ideas onto paper, Tatiana Butovitsch Temm, the project communications manager commented, "For the first few weeks, we just
 |
| The car is built with everything a man would want, and then some to fulfill the needs of women. (Photo: Gerry Frechette, American Auto Press) |
Through the collaboration of ideas sprung the thesis for the project. Temm remarked, at a recent press conference in Vancouver, that the thesis came from the thought that, "if you meet the expectations of women, you exceed the expectations of men." The car is built with everything a man would want, and then some to fulfill the needs of women.