On May 9th, Hyundai opened a brand new showroom in Seoul, South Korea, that's literally off the wall, as you can see from the pictures.
The idea, which Hyundai promises to apply in other large cities around the world (starting in Moscow later this year), is to give customers an all-around view of its vehicles by putting them on rotators — like rotisserie chickens — behind street-facing windows.
The structure uses 118,110 feet (36,000 metres) of steel pipes and anodized steel panels. It features an auto library, children’s lounge, premium customer lounge, car-tuning lounge, gallery, and cafe. No vehicle sales are made there, however.
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| Photo: Hyundai |
The idea, which Hyundai promises to apply in other large cities around the world (starting in Moscow later this year), is to give customers an all-around view of its vehicles by putting them on rotators — like rotisserie chickens — behind street-facing windows.
The structure uses 118,110 feet (36,000 metres) of steel pipes and anodized steel panels. It features an auto library, children’s lounge, premium customer lounge, car-tuning lounge, gallery, and cafe. No vehicle sales are made there, however.