Canadian James Hinchcliffe has confirmed to USA Today that he had been signed as Danica Patrick's replacement in the Go Daddy-backed Andretti Autosport entry for the upcoming IndyCar season.
The team is expected to publish a press release confirming the arrival of Hinchcliffe this afternoon.
"I'm stepping into her heels, if you will," Hinchcliffe told the newspaper in his familiar humorous manner.
The young gun’s outgoing personality is one of the reasons GoDaddy.com wanted to have him; a tech-savvy and edgy spokesman to replace Patrick.
GoDaddy chief marketing officer Barb Rechterman said that not only his talent behind the wheel got the company’s attention but his all-around personality was the definite factor that made him an obvious candidate.
Rechterman said GoDaddy didn't consider leaving IndyCar because it liked the series' international expansion (China will make its debut this year).
"It's going to reinvigorate the series," she said. "With his international flair and the social media and blogging, James will help grow into that role."
Rechterman said GoDaddy would use Hinchcliffe in a nationally televised advertising campaign as it did Patrick, whose profile was raised through a series of commercials that often pushed the envelope.
Click here to visit Hinchcliffe's entertaining website.
The team is expected to publish a press release confirming the arrival of Hinchcliffe this afternoon.
"I'm stepping into her heels, if you will," Hinchcliffe told the newspaper in his familiar humorous manner.
The young gun’s outgoing personality is one of the reasons GoDaddy.com wanted to have him; a tech-savvy and edgy spokesman to replace Patrick.
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| Danica Patrick driving the GoDaddy No. 7 Indy car. (Photo: IndyCar) |
GoDaddy chief marketing officer Barb Rechterman said that not only his talent behind the wheel got the company’s attention but his all-around personality was the definite factor that made him an obvious candidate.
Rechterman said GoDaddy didn't consider leaving IndyCar because it liked the series' international expansion (China will make its debut this year).
"It's going to reinvigorate the series," she said. "With his international flair and the social media and blogging, James will help grow into that role."
Rechterman said GoDaddy would use Hinchcliffe in a nationally televised advertising campaign as it did Patrick, whose profile was raised through a series of commercials that often pushed the envelope.
Click here to visit Hinchcliffe's entertaining website.