Over the years, Jaguar has built some of the world's most iconic cars. The XK120, introduced in the late 1940s, was an instant sensation and the most glamorous sports car of the period. The C Type and D Type race cars that followed dominated motor racing in the 1950s. The E-Type, launched in the heady 1960s, has repeatedly been called the most beautiful car ever built, and it defined a whole generation. Sports cars have always defined Jaguar, but the company has also built some of the industry's most memorable sedans like the Mark II of the early 1960s and the renowned XJ.
Ian Callum, Jaguar Design Director, said, “Jaguar design over the next 75 years must respect and reflect on the past 75 while continuing to push boundaries of technology, luxury and sporting style. Designing cars with a presence that demands a turn of the head and an allure that pulls at the heart has been central to the Jaguar brand throughout the years."
Callum continues, "A successful piece of design should stand the test of time, holding its own through passing fashions. Looking at the present with the XK, XF and all-new XJ and with an eye on the future, we will continue to innovate and set the benchmark, not only in automotive design, but in luxury premium design as a whole. Jaguar has a range of cars that are as iconic today as they were when launched. That's a testament to Jaguar’s legacy in creating beautiful fast cars."
Mike O'Driscoll summed things up, "The development of our new range of cars is all part of making Jaguar the modern, sporting company that it was under our founder Sir Williams Lyons; a company that made its name creating cars that were innovative, exciting and always original.”
photo:Jaguar
Ian Callum, Jaguar Design Director, said, “Jaguar design over the next 75 years must respect and reflect on the past 75 while continuing to push boundaries of technology, luxury and sporting style. Designing cars with a presence that demands a turn of the head and an allure that pulls at the heart has been central to the Jaguar brand throughout the years."
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Callum continues, "A successful piece of design should stand the test of time, holding its own through passing fashions. Looking at the present with the XK, XF and all-new XJ and with an eye on the future, we will continue to innovate and set the benchmark, not only in automotive design, but in luxury premium design as a whole. Jaguar has a range of cars that are as iconic today as they were when launched. That's a testament to Jaguar’s legacy in creating beautiful fast cars."
Mike O'Driscoll summed things up, "The development of our new range of cars is all part of making Jaguar the modern, sporting company that it was under our founder Sir Williams Lyons; a company that made its name creating cars that were innovative, exciting and always original.”
photo:Jaguar
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