Jeep brought a Dragon Wrangler concept to the Beijing show this year, integrating the iconic Chinese dragon symbol with the brand’s iconic model. (Yes, we know “iconic” has become overused in the media, but in this case, it actually works!)
As 2012 is the Year of the Dragon in the Chinese Zodiac, Jeep designers took inspiration from the characteristics usually associated with the fierce mythological creature, like royalty and good fortune.
The concept is based on a China-market Wrangler Unlimited Rubicon, painted black with black three-piece hard top. Bronze-gold details celebrate a colour often associated with the Chinese dragon symbol.
Unique, matte-black 18-inch five-spoke alloys feature a bronze-gold high-gloss outer edge and 35-inch off-road tires. The colour also spruces up the engine cover, fuel-filler door bolts and tail lamp assembly. A Chinese-style dragon icon graces side badges and wheel caps.
The black and bronze-gold theme continues inside with accent trim on the steering wheel, instrument cluster, passenger-side dashboard grab handle and door handles. Gold stitching accents the black upholstery.
Powering the concept is Chrysler’s Pentastar V6 with 284 hp and 256 lb-ft of torque.