As reported By Daimler
Miami/Stuttgart. The Maybach automobile brand is accelerating its commitment to contemporary art. The focus is to work with internationally renowned artists like www.lachapellestudio.comDavid LaChapelle and major institutions within the art community, like the Fondation Beyeler in Basel, Switzerland.
The latest highlight of Maybach's artistic commitment is its collaboration with David LaChapelle, one of the world's most prominent photographers. His artistic portrayals of Maybach luxury cars entitled "Exposure of Luxury“ and "Berlin Stories” will celebrate their world premiere during Art Basel Miami Beach, where they will be first presented to Maybach guests and the press at an exclusive preview on December 5th, 2009. This artistic work focuses on the Maybach Zeppelin limited special edition and its historic predecessor from the 1930s, the Maybach Zeppelin DS 8. "After visiting the Maybach facility in Sindelfingen, I was inspired to create two iconic photographs which radiated the same seducing and dynamic appeal, as the Maybach itself,” said David LaChapelle. The renowned American photographer has chosen to collaborate with style icon Daphne Guinness to portray both vehicles in his signature fashion. With creative freedom entrusted to LaChapelle by Maybach, he created photos that whisk the observer to a world filled with luxurious extravagance that features LaChapelle's celebrated surreal tableaux. New view of the Maybach The inspiration for this project was also characteristic of David LaChapelle. During a visit to the Maybach Center of Excellence in Sindelfingen, Germany in the spring of 2009, he was so impressed by the high-end sedans that he came up with an idea for a photo shooting, which he then completed in October 2009. Patrick Marinoff, Global Brand Manager Maybach, supported the concept of LaChapelle’s interpretation from the very start. "We are very honoured that such an exceptional artist like David LaChapelle, with his unusual and at times even rousing style, has interpreted the Maybach brand. The results speak for themselves; these are images that create a new view of the Maybach brand. I am convinced that the founder of the brand, Wilhelm Maybach – himself a great innovator in his time – would have also been delighted." Recent Articles
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