Montreal, September 5, 2007 -- Always at the forefront to meet the needs of the massive numbers of consumers who shop online for their vehicles, Mazda Canada, in partnership with Auto123.com, now offers a virtual experience that's as close as you can get to actually being at the dealer.
"In fact, consumers interested in our products are connected to Internet at over 90%. Researching vehicle prices is their most popular auto-related online activity. Over 70% of our customers research directly at mazda.ca before purchasing," says Philippe Lamarre, Interactive Marketing Manager at Mazda Canada.
Mazda integrated Auto123's internet communication tools with its Mazdadvantage system, as a key component of the Make Your Move Sales Event, to ensure that consumers quickly get answers to their questions and enquiries via the Internet. Auto123.com can guarantee that Mazda customers get fast and complete answers to their emails, especially when it comes to requests for prices and quotes.
Lamarre continues, "Consumers want real answers to their questions, quickly. With Auto123, we reduce response time from days to minutes while maintaining maximum response quality. Providing the best purchase experience starts the instant a consumer contacts us."
Mazda.ca remains a premium source of general information for Mazda vehicle shoppers, and Auto123.com develops innovative online solutions that make purchasing vehicles easier and more enjoyable. The comprehensive online network simply and quickly connects online visitors to the vehicle that best suit their needs through their local Mazda dealers.
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About Auto123.com
A division of Xprima Corporation, which also owns and operates Evolio.ca, Auto123.com is the most complete bilingual portal for Canadians looking for information about new and used vehicles. Millions of Canadians turn to auto123.com as their reference tool of choice in the purchase and maintenance of their vehicle. All dealers who are currently members of the Auto123.com network also have access to response tools, allowing them to rapidly provide the answers their customers seek. It is the busiest portal in Canada for online automobile sales with more than 600,000 unique visitors per month. Auto123.com offers editorial, photo & video content, effective search methods for navigating the vast amount of information out there, as well as active communities where consumers can share experiences.
About Mazda Canada
Celebrating its 39th anniversary this year, Mazda Canada Inc. is the distributor of Mazda vehicles in Canada. The company is a subsidiary of Mazda Motor Corporation of Hiroshima, Japan, and was established in 1968. Mazda Canada's head office is located in Richmond Hill, Ontario, with regional offices in Montreal, Vancouver and Richmond Hill. A Mazda Parts Distribution Centre serving central and eastern Canada is located in Mississauga, Ontario. Mazda Canada has partners across Canada and around the world. There are approximately 160 independently owned, franchised, Mazda dealers across Canada.
"In fact, consumers interested in our products are connected to Internet at over 90%. Researching vehicle prices is their most popular auto-related online activity. Over 70% of our customers research directly at mazda.ca before purchasing," says Philippe Lamarre, Interactive Marketing Manager at Mazda Canada.
Mazda integrated Auto123's internet communication tools with its Mazdadvantage system, as a key component of the Make Your Move Sales Event, to ensure that consumers quickly get answers to their questions and enquiries via the Internet. Auto123.com can guarantee that Mazda customers get fast and complete answers to their emails, especially when it comes to requests for prices and quotes.
Lamarre continues, "Consumers want real answers to their questions, quickly. With Auto123, we reduce response time from days to minutes while maintaining maximum response quality. Providing the best purchase experience starts the instant a consumer contacts us."
Mazda.ca remains a premium source of general information for Mazda vehicle shoppers, and Auto123.com develops innovative online solutions that make purchasing vehicles easier and more enjoyable. The comprehensive online network simply and quickly connects online visitors to the vehicle that best suit their needs through their local Mazda dealers.
----
About Auto123.com
A division of Xprima Corporation, which also owns and operates Evolio.ca, Auto123.com is the most complete bilingual portal for Canadians looking for information about new and used vehicles. Millions of Canadians turn to auto123.com as their reference tool of choice in the purchase and maintenance of their vehicle. All dealers who are currently members of the Auto123.com network also have access to response tools, allowing them to rapidly provide the answers their customers seek. It is the busiest portal in Canada for online automobile sales with more than 600,000 unique visitors per month. Auto123.com offers editorial, photo & video content, effective search methods for navigating the vast amount of information out there, as well as active communities where consumers can share experiences.
About Mazda Canada
Celebrating its 39th anniversary this year, Mazda Canada Inc. is the distributor of Mazda vehicles in Canada. The company is a subsidiary of Mazda Motor Corporation of Hiroshima, Japan, and was established in 1968. Mazda Canada's head office is located in Richmond Hill, Ontario, with regional offices in Montreal, Vancouver and Richmond Hill. A Mazda Parts Distribution Centre serving central and eastern Canada is located in Mississauga, Ontario. Mazda Canada has partners across Canada and around the world. There are approximately 160 independently owned, franchised, Mazda dealers across Canada.