Mercedes-AMG wins annual Webby Award

(Photo: International Academy of Digital Arts and Sciences)

For the 10th year in a row, the International Academy of Digital Arts and Sciences has announced the winners of its Webby Awards. This international prize honours excellence in Web design, creativity, usability and functionality.

The IADAS counts 500 members, including director Francis Ford Coppola, musicians David Bowie and Beck, The Simpsons creator Matt Groening and Virgin boss Richard Branson.

In the automotive category, the winner this year is Mercedes-AMG's site www.mercedes-amg.com. It offers the visitor an interactive presentation of the models along with a tour of the company's factory and showroom.

Scion's website www.scion.com/bys/pub/ also won the People's Voice award, which allows the visitor to build a model of their choice in an interactive environment.

Other nominees:

Roofstudio.com, to create your own design of a Mini Cooper's rooftop
www.miniusa.com/roofstudio/

Toyota Financial Services Scion Credit Module
www.scion.com/own/drew/launch.html

Toyota Hybrid Synergy Drive
www.toyota.com/hsd