As reported by Mazda
The highlight of the Mazda display at the 2010 Montréal International Auto Show is the Canadian premiere of a stylish, eco-friendly, fun-to-drive five-door hatchback, the 2011 Mazda2. Zoom-Zoom in its most concentrated form – compact and efficient, yet packed with style and substance, the 2011 Mazda2 will launch into the Canadian market late in the summer of 2010. Also making its Canadian debut is the Mazda Active2 Snow concept, which showcases the Mazda2’s ability to meet the needs of a customer’s desire for personalization.
Mazda2 is the latest in a line of stylish, insightful and fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment. Mazda2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.
Originally launched in 2007, the Mazda2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the subcompact segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the Mazda2 was selected as the “2008 World Car of the Year” (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the subcompact segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and Mazda2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.
While developing the new Mazda2, Mazda took a thorough look at global trends and carefully worked to identify the truly beneficial values that could be infused into a global subcompact car. As a result, the new Mazda2 adds Mazda’s unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyze and define the optimal size of a subcompact vehicle. This resulted in a very efficient body size for the new Mazda2 without sacrificing attractive features that consumers desire.
With the Mazda2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new Mazda2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing subcompact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a subcompact car, Mazda created a design that is highly distinctive, but timeless.
The highlight of the Mazda display at the 2010 Montréal International Auto Show is the Canadian premiere of a stylish, eco-friendly, fun-to-drive five-door hatchback, the 2011 Mazda2. Zoom-Zoom in its most concentrated form – compact and efficient, yet packed with style and substance, the 2011 Mazda2 will launch into the Canadian market late in the summer of 2010. Also making its Canadian debut is the Mazda Active2 Snow concept, which showcases the Mazda2’s ability to meet the needs of a customer’s desire for personalization.
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Mazda2 is the latest in a line of stylish, insightful and fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment. Mazda2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.
Originally launched in 2007, the Mazda2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the subcompact segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the Mazda2 was selected as the “2008 World Car of the Year” (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the subcompact segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and Mazda2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.
While developing the new Mazda2, Mazda took a thorough look at global trends and carefully worked to identify the truly beneficial values that could be infused into a global subcompact car. As a result, the new Mazda2 adds Mazda’s unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyze and define the optimal size of a subcompact vehicle. This resulted in a very efficient body size for the new Mazda2 without sacrificing attractive features that consumers desire.
With the Mazda2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new Mazda2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing subcompact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a subcompact car, Mazda created a design that is highly distinctive, but timeless.
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