Most of the time when a sponsor reveals a new paint scheme it’s done at a race track or corporate headquarters. Although there is video, rarely is it broadcast live.
On the other hand when the driver involved is Dale Earnhardt Jr. it calls for something different. So the “reveal” of Earnhardt Jr.’s paint scheme for the 2012 Daytona 500 will be aired live on ESPN’s SportsCenter later on Wednesday.
Auto123.com has been advised that Diet Mountain Dew will supplant his current AMP Energy brand. Both are brands of parent PepsiCo.
According to a press release:
“The Mountain Dew brand has a strong and storied history in NASCAR. Notably, it was the primary sponsor of NASCAR Hall of Fame driver Darrell Waltrip during the 1981 and 1982 Sprint Cup seasons, marking two of his three championship-winning campaigns.
More recently, Diet Mountain Dew was featured on Earnhardt’s No. 88 Chevy at the inaugural Sprint Cup race at Kentucky Speedway in July. A variety of Diet Mountain Dew-themed paint schemes will run later this season at Loudon, N.H., on Sept. 25, Talladega, Ala., on Oct. 23, Martinsville, Va., on Oct. 30 and Phoenix on Nov. 13.
“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew -- it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”
On the other hand when the driver involved is Dale Earnhardt Jr. it calls for something different. So the “reveal” of Earnhardt Jr.’s paint scheme for the 2012 Daytona 500 will be aired live on ESPN’s SportsCenter later on Wednesday.
Auto123.com has been advised that Diet Mountain Dew will supplant his current AMP Energy brand. Both are brands of parent PepsiCo.
According to a press release:
“The Mountain Dew brand has a strong and storied history in NASCAR. Notably, it was the primary sponsor of NASCAR Hall of Fame driver Darrell Waltrip during the 1981 and 1982 Sprint Cup seasons, marking two of his three championship-winning campaigns.
More recently, Diet Mountain Dew was featured on Earnhardt’s No. 88 Chevy at the inaugural Sprint Cup race at Kentucky Speedway in July. A variety of Diet Mountain Dew-themed paint schemes will run later this season at Loudon, N.H., on Sept. 25, Talladega, Ala., on Oct. 23, Martinsville, Va., on Oct. 30 and Phoenix on Nov. 13.
“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew -- it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”