New Bentley Continental GT Wins Buyers as Brand Wins Awards

Luxury Briefing Award for Excellence Targets Automaker's Business Skills

Has another new vehicle received as many awards as Bentley's new Continental GT in recent years?

Has another new vehicle received as many awards as Bentley's new Continental GT in recent years? (Photo: Bentley Motors)

No such honor has been extolled on competitive ultra-premium marques, but then again none of its rivals are experiencing pre-sales anywhere near what the revered Volkswagen AG owned British division has accumulated.

While Rolls-Royce and Maybach have been wowing auto show audiences around the globe with hedonistic limousine levels of luxury, never before thought of creature comforts and exorbitant prices, Crewe's new 2+2 has won its fans with gorgeous styling, stunning driver-oriented performance and a much more approachable

The Continental GT, the first all-new and unique Bentley design for over 70 years, has become the marque's most successful new debut in its history. (Photo: Bentley Motors)

price than any Bentley in recent years. It's no wonder the Continental GT, the first all-new and unique Bentley design for over 70 years, has become the marque's most successful new debut in its storied history.

But among the awards that continue to get added to the Bentley Motors trophy case, the Luxury Briefing Award for Excellence doesn't specifically targeting the car itself, but more so the company behind it. The British automaker won for its strategy, drive and product innovation following the launch of the Continental GT.