She is self-confident, dedicated, inquisitive and open for everything that's new and really enjoys helping children when it concerns technology, environment and safety in the automobile world. Cedy is her name, the main figure of the new Internet site of Mercedes-Benz especially designed for children. The premier version of the interactive Cedy's World will be launched at the International Automobile Exhibition (IAE) on September 11, 2001. Cedy's World will be first available in German and English and can be accessed via www.mercedes-benz.com/kids.
With Cedy's World, DaimlerChrysler is positioned with the Mercedes-Benz brand as the leading, innovative competitor in the automobile industry which seeks Internet dialog with kids with an interest in psychology between the ages of 6 and 12. The online service is strictly designed according to pedagogical guidelines and didactically set up. A consistent edutainment concept is pursued, which combines learning and play in an attractive way.
Cedy's World is constantly being developed so that children can always find new, diversified contents. The Web pages do not contain any type of advertisements and e-commerce services. The personality sphere of children and families is respected.
The pedagogical aim of Cedy's World is to give children technological competence, promote their environmental awareness, and increase their understanding regarding safety issues. The contents, which aim at achieving a symbiosis of high-tech and nature as well as discovery and game, are adapted to the respective age group and conveyed in a playful fashion.