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Nissan plans unique interactive brand experience in Montreal

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Khatir Soltani
Multiple Nissan dealerships will come together around Montreal's Olympic Stadium from July 18-21 to create a fully interactive brand experience in a one-time only location. The “My Nissan My Choice Sales Event” will mark a Canadian first.

During these 4 days, consumers will learn about the various models in Nissan's lineup and get an opportunity to compare most of them behind the wheel. They will even be able to test-drive the all-electric Nissan LEAF and marvel at the ultra-powerful Nissan GT-R from every angle.

Upon arrival and registration, participants will have a chance to "Spin to Win" a brand new vehicle, providing everyone with one of 3 prizes – $1,000 towards a purchase, $3,000 towards a purchase, or the grand prize of $30,000 towards a purchase. These exclusive incentives will be stacked on Nissan's current offers.

“This innovative brand experience is the first of its kind in Canada, and we're proud to run this premiere event in Quebec to give residents a chance to drive all-new cars like the exciting new Versa Note or the 100% electric Nissan LEAF. For those who see something they like, the special incentives stacked on our current great offers will make it a perfect time to drive a Nissan,” said Christian Meunier, President of Nissan Canada.

The “My Nissan My Choice Sales Event” will take place from July 18-20 between 10am and 8pm, as well as on July 21st between 10am and 5pm -- all at 4141, Pierre-de-Coubertin Avenue in Montreal.

2013 Nissan GT-R side view
Photo: Sébastien D'Amour


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada