As previously reported, participants at the Paris climate conference (COP21) can count on a fleet of 200 all-electric vehicles from Renault and Nissan to travel from Paris to Le Bourget. Overall, they are expected to cover more than 400,000 kilometres… with zero emissions, of course.
Now, for the first time, the world’s two leading electric vehicle brands have joined forces for an advertising campaign featuring the ZOE and LEAF. The ad will appear in newspapers, on posters, and in digital media.
Additionally, six original 15-second videos have been produced for social media in the five main European countries. The goal is to convey a clearer understanding of electric vehicles as a reality.