Texting behind the wheel is a fast-growing issue that's made countless headlines in recent years. Despite the repeated warnings, a number of drivers keep doing it.
The Société de l'assurance automobile du Québec (SAAQ) has just launched a second awareness campaign to alert drivers about the dangers of reading and writing text messages while driving.
Running from September 30th to October 28th, the French-language televised message presents four scenes that show drivers through time. With an approach that combines humour and drama, the ad illustrates how quickly an accident can happen when a driver's attention is diverted by a demanding task such as texting.
Meanwhile, in English, there's a new radio campaign that includes three different ads with the main message: ''Every letter can kill. Don't text and drive.''
You may also be interested in the Focus Mode application that blocks text messages and incoming calls, and sends an “acknowledgement of receipt” message to the person who tried to contact you.
Of course, the app will only work when activated.
The 2013 Toyota RAV4 is one of the latest entrants in the hotly contested compact crossover segment. If I blur the lines slightly, and blend compact and midsize CUVs, they accounted for 6 out 20 of the bestselling vehicles in Canada for 2012. These things are big business.