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SEMA 2013: Toyota SpongeBob Highlander Tanked Edition

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Khatir Soltani
Following last summer's SpongeBob-themed Highlander, Toyota came to the 2013 SEMA Show with another version of its midsize CUV inspired by the popular cartoon character.

Designed by Animal Planet’s Tanked co-stars Wayde King and Brett Raymer in partnership with Toyota and Nickelodeon, the 800-gallon aquarium tank inside begins behind the front seats of the Highlander and stretches the length of the vehicle. It contains about 115 individual fish from 32 different species including starfish (like the SpongeBob character, Patrick), squirrelfish, Fiji foxface, flame angel, clownfish, and pilot fish.

“When we talk about the size and versatility of the new 2014 Highlander, we now can add how many fish swam inside one,” said Jack Hollis, vice president of marketing for Toyota Motor Sales, U.S.A., Inc. “The Tanked designers and Nickelodeon combined the mystery of the ocean and the fun of SpongeBob into a Highlander everyone will be talking about at SEMA.”

Toyota SpongeBob Highlander Tanked Edition
Photo: Toyota


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada