Featuring Intel
For the first time ever, SCP featured a leg of the Intel Extreme Masters Global Challenge. Montreal was the third of nine overall stops in this international competition.
Professional gamers battled each other in hope of winning the $80,000 prize. Bleachers had been specially set up to make sure fans would not miss a single second of the action.
"High performance cars need high performance gaming!", said Doug Cooper, Country Manager, Intel of Canada. "At Intel, we're all about speed and performance. Gaming companies like Ubisoft harness the power and performance provided by the Intel Core family of processors, and we think there's no better place to showcase leading edge games than with the fastest, newest and most exciting cars in the world. We're as passionate about gaming as people are about their cars."
Starring a juiced-up CTS
The icing on the cake came from the third installment of the Castrol Top Tuner Project: a Cadillac CTS producing more than 1,000 horsepower! Elite Tuners of Canada (ETC), led by Toronto's own Tajai Das, is a team made up of numerous designers, coachbuilders and motorists such as Chris and Lee Nankoo from Montreal, Quebec, Serge Léger and Pierre Leblanc from Shediac, New-Brunswick, and Edmund Manasan and Simon Rowe from Toronto, Ontario.
The new Cadillac CTS was a perfect choice for this year's transformation, according to Robert Pagé, Communications Manager at GM Canada: "The car is fresh from a new makeover and it just won the Motor Trend Car of the Year Award."
It's estimated that this highly-customized CTS is worth over $650,000. Up to 10,000 hours of hard work were necessary to complete the project. Fortunately, the team got some help from such partners as GM Performance Parts, Pirelli and Baer Brake Systems.
"It's a real tough job to completely dismantle a car and build a whole new machine in just four months, especially since there are no aftermarket parts and accessories," explains Mr. Das. "It was a huge challenge, indeed. For our partners, though, the project was a golden opportunity to experiment and develop new products and new solutions."
For the first time ever, SCP featured a leg of the Intel Extreme Masters Global Challenge. Montreal was the third of nine overall stops in this international competition.
Professional gamers battled each other in hope of winning the $80,000 prize. Bleachers had been specially set up to make sure fans would not miss a single second of the action.
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| SCP featured a leg of the Intel Extreme Masters Global Challenge. |
"High performance cars need high performance gaming!", said Doug Cooper, Country Manager, Intel of Canada. "At Intel, we're all about speed and performance. Gaming companies like Ubisoft harness the power and performance provided by the Intel Core family of processors, and we think there's no better place to showcase leading edge games than with the fastest, newest and most exciting cars in the world. We're as passionate about gaming as people are about their cars."
Starring a juiced-up CTS
The icing on the cake came from the third installment of the Castrol Top Tuner Project: a Cadillac CTS producing more than 1,000 horsepower! Elite Tuners of Canada (ETC), led by Toronto's own Tajai Das, is a team made up of numerous designers, coachbuilders and motorists such as Chris and Lee Nankoo from Montreal, Quebec, Serge Léger and Pierre Leblanc from Shediac, New-Brunswick, and Edmund Manasan and Simon Rowe from Toronto, Ontario.
The new Cadillac CTS was a perfect choice for this year's transformation, according to Robert Pagé, Communications Manager at GM Canada: "The car is fresh from a new makeover and it just won the Motor Trend Car of the Year Award."
It's estimated that this highly-customized CTS is worth over $650,000. Up to 10,000 hours of hard work were necessary to complete the project. Fortunately, the team got some help from such partners as GM Performance Parts, Pirelli and Baer Brake Systems.
"It's a real tough job to completely dismantle a car and build a whole new machine in just four months, especially since there are no aftermarket parts and accessories," explains Mr. Das. "It was a huge challenge, indeed. For our partners, though, the project was a golden opportunity to experiment and develop new products and new solutions."
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| The show-stopper at SCP9 was the Cadillac CTS Top Tuner, designed by Elite Tuners of Canada and its director Tajai Das (middle of first row). |