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Steele Auto Group partners with SiriusXM Canada

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Khatir Soltani
Steele Auto Group, Atlantic Canada's leading automotive group, has joined SiriusXM Canada's pre-owned vehicle program, which helps participating dealerships market pre-owned inventory by offering a complimentary 90-day SiriusXM subscription with any purchase of a pre-owned vehicle equipped with satellite radio.

“We are very pleased to welcome Steele Auto Group to SiriusXM's pre-owned vehicle program,” said James Byun, Vice President, OEM, SiriusXM Canada. “The program helps dealerships add value to pre-owned vehicles and gives more drivers the opportunity to experience SiriusXM's incredible content and programming.”

Steele Auto Group owns and operates 14 dealerships in the Atlantics:
  • Audi Halifax
  • Halifax Chrysler
  • Land Rover Halifax
  • MacPhee Chevrolet
  • Porsche of Halifax
  • Steele Chrysler
  • Steele Ford Lincoln
  • Steele Hyundai
  • Steele Jaguar
  • Steele Mazda
  • Steele Premium Preowned
  • Steele Subaru
  • Steele Volkswagen
  • Volvo of Halifax
SiriusXM Canada is inviting other car dealers to participate in its pre-owned vehicle program, so expect this type of offer to become available elsewhere in Canada in the near future.

Steele Auto Group partners with SiriusXM Canada


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada