Auto123.com - Helping you drive happy

Study: Top vehicle criteria for Canadian buyers

|
Get the best interest rate
Khatir Soltani
A survey by Redshift Research for Kijiji shows that car buyers in Quebec primarily focus on reliability and fuel economy, while other Canadians put a car's image above all else -- excluding the price, of course.

Overall, here's what drivers look for when shopping for a new car:
  • Price (69%);
  • Reliability (69%);
  • Maintenance costs (48%);
  • Driving dynamics (39%);
  • Make (29%);
  • Interior design (26%).
Source : Kijiji
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada