Toyota, Ford and Honda 1-2-3 in brand perception

Toyota, Ford and Honda 1-2-3 in brand perception
Consumer Reports’ latest Car Brand Perception Survey puts Toyota (133 points), Ford (118) and Honda (114) on the podium. At the other end of the spectrum, Ram (7 points), Scion (6) and Mitsubishi (6) got the worst scores.

The survey reflects how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green.

Overall brand perception


Source: Consumer Reports



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