To celebrate the market debut of the New Mégane Coupé Cabriolet and Renault Wind, two cars epitomizing on-the-road freedom and enjoyment, Renault is launching an original communication initiative.
From Wednesday April 7, 2010, 2 pm (Paris time) internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), will be able to sign up to take part in the casting of an exceptional "road trip" on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV.
Over a period of four weeks (from June 14 to July 9), eight teams of two people, each one representing a European country, will drive around Europe at the wheel of the New Mégane Coupé Cabriolet and Renault Wind. Every week, candidates will carry out challenges in which they will be encouraged to show creativity and push back their own limits. They will be accompanied by a production team, who will film their adventure. Overall, more than thirteen hours of film will be shown on the portal www.verygoodtrip.renault.com.
The team receiving the most votes from web users will win the New Mégane Coupé Cabriolet and Renault Wind, and the financial equivalent of one year's fuel and insurance.
This 360° communication initiative uses the new digital high-traffic areas: an online platform and content on Youtube, Dailymotion, Flick'r, Facebook and Twitter.
The candidates' adventures will also be shown on www.renault.tv and on Canalsat channel 349 and Sky Guide 883.
Renault is maintaining the momentum started in 2009 with the renewal of its marketing strategy.
The operation "Very Good Trip" uses innovative means of communication to turn the spotlight on the market launch of two new models.
It optimizes marketing costs per model (production and media) while focusing investments on the media with the greatest impact.
From Wednesday April 7, 2010, 2 pm (Paris time) internet users in eight countries (France, United Kingdom, Germany, Spain, Italy, Belgium, Switzerland, the Netherlands), will be able to sign up to take part in the casting of an exceptional "road trip" on www.verygoodtrip.renault.com. The chosen candidates will become the heroes of a unique online adventure in reality TV.
Over a period of four weeks (from June 14 to July 9), eight teams of two people, each one representing a European country, will drive around Europe at the wheel of the New Mégane Coupé Cabriolet and Renault Wind. Every week, candidates will carry out challenges in which they will be encouraged to show creativity and push back their own limits. They will be accompanied by a production team, who will film their adventure. Overall, more than thirteen hours of film will be shown on the portal www.verygoodtrip.renault.com.
The team receiving the most votes from web users will win the New Mégane Coupé Cabriolet and Renault Wind, and the financial equivalent of one year's fuel and insurance.
This 360° communication initiative uses the new digital high-traffic areas: an online platform and content on Youtube, Dailymotion, Flick'r, Facebook and Twitter.
The candidates' adventures will also be shown on www.renault.tv and on Canalsat channel 349 and Sky Guide 883.
Renault is maintaining the momentum started in 2009 with the renewal of its marketing strategy.
The operation "Very Good Trip" uses innovative means of communication to turn the spotlight on the market launch of two new models.
It optimizes marketing costs per model (production and media) while focusing investments on the media with the greatest impact.
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| Photo: Renault |