The winning team's reward will be in the form of a donation of 15,000 Euros to a carbon offset project through the organisation myclimate for the purpose of reducing global warming. Myclimate works according to the Gold Standard, which is certified by the U.N. and has been formulated by, among others, WWF International and Greenpeace International. The donation is enough to neutralise the amount of carbon dioxide generated by the average person during a long lifetime.
For each additional driver Volvo Cars will contribute funds that are the equivalent of 99 grams of carbon dioxide, which is the level of a Volvo C30 DRIVe's emissions per kilometre.
"This challenge ties in with Volvo's new campaign ‘There's More To Life Than A Volvo, that's why you drive one.' by highlighting how vital our personal connections are in making the world a better place. And when the competition is finally concluded, Volvo will have found in the winning team the world's arguably most well-connected people," says Lukas Dohle.
photo:Volvo
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For each additional driver Volvo Cars will contribute funds that are the equivalent of 99 grams of carbon dioxide, which is the level of a Volvo C30 DRIVe's emissions per kilometre.
"This challenge ties in with Volvo's new campaign ‘There's More To Life Than A Volvo, that's why you drive one.' by highlighting how vital our personal connections are in making the world a better place. And when the competition is finally concluded, Volvo will have found in the winning team the world's arguably most well-connected people," says Lukas Dohle.
photo:Volvo