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Why is Tesla deterring people from ordering Model X?

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Josée Paquet
Tesla CEO Elon Musk isn't pushing buyers towards the upcoming Model X crossover... yet. That's because this highly anticipated model is generating strong demand already, and the electric car maker doesn't want to make customers wait eternally due to short supply.

During a conference call earlier this week, Musk even said: “There are no cars available for a test drive. There is no information about the cars in our stores because we're only selling the [Model] S. In fact, if somebody comes in who wants to buy the X, we try to convince them to buy the S. So we anti-sell it.”

Musk assured that Tesla can “drive demand up at will.”

Source : businessinsider.com

Tesla Model X
Photo: Tesla


Josée Paquet
Josée Paquet
Automotive expert