MINI created a Facebook contest for its new Countryman crossover, and the winner will get to drive one for a year.
To promote the contest, festive holiday elves were sent out in the cold to show people the Facebook page and encourage them to sign up.
“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”
But no need to step outside in order to participate. Just go to http://www.facebook.com/MINI.canada.
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| MINI Canada takes its Facebook contest from cyberspace to the streets of Toronto with the help of eight holiday elves, three MINI Countryman models decked out for the holidays, celebrity host Petrina Gentile and some rockin’ tunes – all in the spirit of making new friends and showcasing the new MINI Countryman. (Photo: BMW) |
To promote the contest, festive holiday elves were sent out in the cold to show people the Facebook page and encourage them to sign up.
“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”
But no need to step outside in order to participate. Just go to http://www.facebook.com/MINI.canada.
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| Photo: BMW |