As reported by Audi
World premiere, take two: Only one day after the world premiere of the new Audi A8 on November 30 to international media representatives, Audi will present its brand flagship at Design Miami 2009 to an audience of design experts from all over the world. Both the premiere as part of the exhibition “The Art of Progress” in the Audi Pavilion and the premiere for the general public with the stand at Design Miami illustrate how Audi, in line with the brand motto “Vorsprung durch Technik”, is going down a new, innovative path with the new Audi A8.
As Rupert Stadler, Chairman of the Board of Management of AUDI AG, says: “The Audi A8 is the flagship of our brand. It stands for everything we are capable of at Audi. Our aim was to get as close as possible to the perfect automobile.”
The claim “Vorsprung durch Technik” is given a new interpretation in the A8. Manufacture, craftsmanship and precision are at the forefront of the production process. With its design the A8 represents a new step on Audi’s route towards being an unmistakable signature brand. A particular feature of the Audi A8 are the LED headlights, which not only increase efficiency and safety, but also give the sedan a one-of-a-kind appearance. Furthermore, the lightweight expertise in the brand’s new top-of-the-range model was consistently advanced and raised to cutting-edge technological standards in order to counter the weight spiral.
“Light Light”: Installation by Tom Dixon
The exhibition “The Art of Progress” in the Audi Pavilion highlights the values of the new Audi A8 artistically. To this end AUDI AG is collaborating with the top British designer Tom Dixon, who created the installation “Light Light” exclusively for the world premiere. It comprises 120 aluminum polyhedral lights suspended by helium-filled balloons made of aluminum metalized foil, which reflects the light of the bulbs. The installation is intended to make the qualities of the new A8 visible and tangible: “We looked at a series of qualities in the new A8 that are difficult to visualize or explain in words, and tried to find ways to express them in the purest and simplest way,” Tom Dixon says, explaining the basic idea. He was inspired primarily by the lightness of the aluminum Audi Space Frame, the brightness of the LED headlights, the technical precision and the great craftsmanship of the A8. “The design and development areas of Audi are extraordinary exercises in the most complex and advanced manufacturing techniques I could never match the spirit of teamwork and tradition that exist in Audi design, but I share some of the passion for newness and innovation that exists at Ingolstadt.”
World premiere, take two: Only one day after the world premiere of the new Audi A8 on November 30 to international media representatives, Audi will present its brand flagship at Design Miami 2009 to an audience of design experts from all over the world. Both the premiere as part of the exhibition “The Art of Progress” in the Audi Pavilion and the premiere for the general public with the stand at Design Miami illustrate how Audi, in line with the brand motto “Vorsprung durch Technik”, is going down a new, innovative path with the new Audi A8.
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| "The Art of Progress" exhibition: On the occasion of the Audi A8 world premiere, Audi has partnered with the British designer Tom Dixon and with the Rubell Family Collection. |
As Rupert Stadler, Chairman of the Board of Management of AUDI AG, says: “The Audi A8 is the flagship of our brand. It stands for everything we are capable of at Audi. Our aim was to get as close as possible to the perfect automobile.”
The claim “Vorsprung durch Technik” is given a new interpretation in the A8. Manufacture, craftsmanship and precision are at the forefront of the production process. With its design the A8 represents a new step on Audi’s route towards being an unmistakable signature brand. A particular feature of the Audi A8 are the LED headlights, which not only increase efficiency and safety, but also give the sedan a one-of-a-kind appearance. Furthermore, the lightweight expertise in the brand’s new top-of-the-range model was consistently advanced and raised to cutting-edge technological standards in order to counter the weight spiral.
“Light Light”: Installation by Tom Dixon
The exhibition “The Art of Progress” in the Audi Pavilion highlights the values of the new Audi A8 artistically. To this end AUDI AG is collaborating with the top British designer Tom Dixon, who created the installation “Light Light” exclusively for the world premiere. It comprises 120 aluminum polyhedral lights suspended by helium-filled balloons made of aluminum metalized foil, which reflects the light of the bulbs. The installation is intended to make the qualities of the new A8 visible and tangible: “We looked at a series of qualities in the new A8 that are difficult to visualize or explain in words, and tried to find ways to express them in the purest and simplest way,” Tom Dixon says, explaining the basic idea. He was inspired primarily by the lightness of the aluminum Audi Space Frame, the brightness of the LED headlights, the technical precision and the great craftsmanship of the A8. “The design and development areas of Audi are extraordinary exercises in the most complex and advanced manufacturing techniques I could never match the spirit of teamwork and tradition that exist in Audi design, but I share some of the passion for newness and innovation that exists at Ingolstadt.”
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| The brand's new flagship will be presented in "The Art of Progress" exhibition at the Audi Pavilion on Miami Beach. |