Governor Arnold Schwarzenegger On Hand to Promote Hydrogen Highway
Celebrities often play an important commercial role in the automotive world, with nearly every car company having a hook-up with a famed actor, musician, or an icon of some sort. High-status figures such as Kylie Minogue, Robbie Williams and Christina Aguilera speak on behalf of new products which reflect their lifestyles, personalities and public image. Perhaps the best pairing of a star and car was made by General Motors and tough-guy actor, Arnold Schwarzenegger.
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| General Motors has called on Arnold Schwarzenegger, the governor of California, to debut its latest advancement to the Hummer family, the H2H, a zero-emissions, hydrogen-powered H2 SUT. (Photo: General Motors) |
Over the years, ex-actor and now California Governor has represented Hummer having been one of the H1's first customers, even before the massive SUVs were available to the public. Acting in movies such as Terminator and Eraser, the Austrian's tough-as-nails image aligned perfectly with the unstoppable civilian version of AM General's military issue Humvee.
Prior to the start of his political career, Schwarzenegger also helped introduce Hummer's second vehicle, the H2. Although his position as Governor of California limits his ability to advertise new products, General Motors has called on Arnie to debut its latest advancement to the Hummer family, the H2H, a zero-emissions, hydrogen-powered H2.
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| Schwarzenegger used the unveiling as an opportunity to promote his California state hydrogen highway project. (Photo: General Motors) |
This time around, the arrangement between Hummer and Arnold was not their traditional automaker-spokesman relationship, however, but rather Schwarzenegger used the unveiling as an opportunity to promote his California state hydrogen highway.
Over the past few months, Arnold has campaigned for his hydrogen highway project to be built, which would consist of a network of hydrogen refueling stations throughout the state's main arteries. Such a move would provide a fuel source for hydrogen cars, helping complete Schwarzenegger's dream of California (and America, for that matter) becoming largely an emissions-free area within two decades.