2005 Mitsubishi Lancer Ralliart (Video Clip)
Between late 2002 and up until mid-2004, Mitsubishi had one of the most energetic and interesting advertising campaigns in a long while. Their ads featured smiling young men and women driving what seemed to be hot cars to some of the hippest tunes of the moment. They were actually some of the few commercials that my friends and I actually sat through to watch. If we look at the initial sales numbers that Mitsubishi recorded when they started selling cars in September of 2002, the marketing would seemed to have worked. Unfortunately, the effects have not lasted as long as MMSC would have liked.
