40K to 50K SUV comparison test
We wouldn't normally think that a Ford and a Mercedes-Benz could face each in a comparison test, but we just did it. Two factors explain what was unthinkable 20 years ago. Mainstream brands saw the opportunity to create uplevel versions of their products and sell them at higher prices. On the other hand, luxury brands exploit their prestigious logos to develop lower-end vehicles, assuming people will buy a reputation instead of all-out extravagance.