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500 MINIs Sold Online at www.MINI.ca $50,000 raised for Boys and Girls Clubs of Canada

As part of a precident setting program to launch the MINI brand in Canada, 500 MINIs have now been sold exclusively online through MINI Canada's Getting In Line Online campaign. The Getting In Line Online campaign began on Wednesday, January 16th when 500 MINI Cooper Limited Edition models were placed on sale exclusively at www.MINI.ca. As part of the online buying process, a $100 donation to the Boys and Girls Clubs of Canada was required to guarantee a place in line to purchase a MINI at a retail centre. As a result, $50,000 was raised for the organization.

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500 MINIs Sold Online at www.MINI.ca $50,000 raised for Boys and Girls Clubs of Canada

As part of a precident setting program to launch the MINI brand in Canada, 500 MINIs have now been sold exclusively online through MINI Canada's Getting In Line Online campaign. The Getting In Line Online campaign began on Wednesday, January 16th when 500 MINI Cooper Limited Edition models were placed on sale exclusively at www.MINI.ca. As part of the online buying process, a $100 donation to the Boys and Girls Clubs of Canada was required to guarantee a place in line to purchase a MINI at a retail centre. As a result, $50,000 was raised for the organization.