500 MINIs Sold Online at www.MINI.ca $50,000 raised for Boys and Girls Clubs of Canada

As part of a precident setting program to launch the MINI brand in Canada, 500 MINIs have now been sold exclusively online through MINI Canada's Getting In Line Online campaign. The Getting In Line Online campaign began on Wednesday, January 16th when 500 MINI Cooper Limited Edition models were placed on sale exclusively at www.MINI.ca. As part of the online buying process, a $100 donation to the Boys and Girls Clubs of Canada was required to guarantee a place in line to purchase a MINI at a retail centre. As a result, $50,000 was raised for the organization.

"Many industry analysts have criticized the role of the Internet in car sales," explains Manfred Bräunl, National Marketing Manager for BMW Group Canada. "But the outstanding response of the Getting In Line Online program clearly demonstrates that the program's success is directly linked to how the Internet is used in the buying process."

"We are extremely pleased to present Boys and Girls Clubs of Canada with a cheque for $50,000," explains Hendrik von Kuenheim, President and CEO of BMW Group Canada. "We chose this particular organization because its core values are very similar to those we attribute to the MINI brand - specifically the organization's dedication to fostering cultural understanding and acceptance and its focus on the sense of adventure. MINI is a fun, energetic and class-less vehicle that appeals to men and women of all ages with all different cultural backgrounds."

Boys and Girls Clubs of Canada provides children with safe, caring environments and stimulating programs. It allows children to play, learn and develop valuable life skills which empower them to achieve their full potential as adults, citizens and leaders.