Aston Martin launches Q personalization service

It was bound to happen -- technology has progressed to the point where, if you've got the dough, at least one premium car maker will let you have hand in designing your own car. Aston Martin is launching Q by Aston Martin, a service that takes advance of the marque's VH (Vertical Horizontal -- yes, it sounds like an oxymoron to us too) Architecture, which allows a "fast, flexible and modular" approach to engineering. (Nifty, although "modular" is a word most up-market brands try to stay away from.)