MINI Challenge

Each manufacturer wholeheartedly believes in its brand. They believe in their vehicles, their performance abilities and their overall product. They will even say they are number one in their advertising and sales pitches. But, how many manufacturers would willingly line up their vehicles against their immediate competition, then ask the public to test drive the cars back to back and make a valid choice, proving that they really are the leaders they claim to be? Not many...but MINI would, and did.