# 3 I learned all about it from special agent Amy
Originally from the Saguenay region of Quebec, Amy has been with Cadillac Live since the very beginning, which is March 2019. You can speak with her yourself, simply by visiting their super-secret batwebsite. Amy holds the camera and will train it on any part of the vehicle that interests you. She literally gives you a walk-around of the XT6. You can see her (when she turns the camera on herself), but she can’t see you, so you can feel at ease shopping for your next luxury SUV while in your speedo and flip-flops by the swimming pool. Amy will never know.
# 4 The bat cave teaching about it is a Canadian initiative
Amy told me that conversations with potential buyers can range from three minutes (a customer with one or two specific questions) to over 90 minutes (a customer who really feels like chatting). Unique in the world, this service is available seven days a week, in both official languages; incredibly, you can connect to chat up until 1 am on weeknights.
Cadillac Live first went online to serve Canadian consumers only; the Americans came online this past January. Natalie Nankil, Senior Manager, Product Communications at GM, admits that the service remains a “slightly too-well guarded secret”, but with the current pandemic folks have gotten used to chatting on Zoom and other platforms. No question, online shopping is becoming more popular. The virtual showroom should become a ubiquitous feature of automotive brands – though they may not all look like a gleaming white bat cave.