"This is not a re-do of the Hummer," commented Clay Dean, design manager of GM trucks. "It's an exercise that shows what might grow and sustain the brand. It's a call to more people to experience what Hummer is - the lifestyle, the philosophy, the confident attitude. It's for people with an adventurous spirit who want to do what others can't, in an SUV that can do what other sport utility vehicles can't."
Now that GM has taken over Hummer product planning, marketing and sales, their designers have explored the future of the Hummer brand and adopted a strategy they call "plant and harvest."
"As we continue to go forward and harvest the great things that Hummer has done," continued Dean, "we need to make sure we're always planting new opportunities for the next harvest. We think the H2 vision vehicle plants some new heritage that we can then reap down the road on another vehicle."
While it seems as if GM's PR department might have watched the Peter Sellers classic 'Being There' too many times, the basic principal is sound. They state further, "The H2 design draws from other sophisticated consumer tools like G3 high-performance laptop computers and the Spartacus Macintosh which have precise, complicated computational functions, yet are presented in clean, simple, flowing surfaces. In these tools, all lines, joints and surfaces serve more than one function. In essence, it is a functional device, wrapped in art." Isn't it inspiring how marketing people create these spine tingling verbal nuances associating their products with those that stand alone as icons to the customers they want to reach. In the case of the Hummer customer, they are a people, who having a desire to separate themselves from the crowd, always opt for the best of the best.