No matter what you think of the Aztek's styling, its day-to-day functionality should win you over. Take it camping, biking or hiking and then try to go back to your less versatile vehicle - it's like stepping back in time. One of the ways Pontiac is reaching out to its target market of young adventurous outdoor enthusiasts is by cross marketing with Bombardier (Seadoo and Skidoo) at special events. As well, this Internet savvy demographic can win up to $500,000 in prizes by taking part in the world's first online Virtual-Rally at www.aztektrek.com. Creative marketing aside, if my 'street poll' of Pontiac's target customer is any indication, the Aztek should find a small but dedicated following of eclectic buyers.
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