SATURN SELECTS NAME FOR NEW SMALL CARS: THE ION
Saturn plans to re-energize the entry-level segment with ION, the company's upcoming small cars to debut in the fourth quarter of 2002. Designated as a 2003 model, the all-new ION sedan will hit the market first, closely followed by an innovative coupe. "The name 'ION' is simple, yet progressive," said Jill Lajdziak, vice president of Saturn sales, service and marketing. "Consumers associate the name with concepts such as energy, movement and smart engineering, which are all positive connotations for an automotive brand. It is a contemporary name that appeals to young buyers, and it signals that Saturn will be offering something dramatically new, rather than just an updated version of our current small cars.
