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SATURN SELECTS NAME FOR NEW SMALL CARS: THE ION

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Khatir Soltani

Detroit — Saturn plans to re-energize the entry-level segment with ION, the company's upcoming small cars to debut in the fourth quarter of 2002. Designated as a 2003 model, the all-new ION sedan will hit the market first, closely followed by an innovative coupe.

"The name 'ION' is simple, yet progressive," said Jill Lajdziak, vice president of Saturn sales, service and marketing. "Consumers associate the name with concepts such as energy, movement and smart engineering, which are all positive connotations for an automotive brand. It is a contemporary name that appeals to young buyers, and it signals that Saturn will be offering something dramatically new, rather than just an updated version of our current small cars.

"We're excited about adding the ION sedan and coupe to our vehicle lineup, and we believe they will play an important part in the growth of Saturn," Lajdziak said. "The ION name supports the idea of innovative thinking, consistent with the Saturn brand."

Along with the Saturn VUE compact sport-utility vehicle, the ION cars are part of General Motors' entry-vehicle strategy to provide tremendous value and fresh designs for younger buyers.

The ION models will bring enhanced personalization and customer-friendly features to the small-car segment, including a larger exterior, more interior room, a new powertrain, and enhanced ride and handling.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada