Toyota Canada Inc. (TCI) today announced pricing for itseagerly awaited 2004 Echo Hatchback which will be available on thecompany's web site, www.toyota.ca starting June 10th.
In keeping with the exceptional value of its total product lineup, Toyotarevealed that pricing for the new sub-compact will start at just $12,995for a 3-door Echo Hatchback CE with 5-speed manual transmission. A 5-doorEcho Hatchback LE with an automatic transmission will carry aManufacturer's Suggested Retail Price (MSRP) of $15,600, and the MSRP foran Echo Hatchback RS with five doors will be $17,300. Nicely equipped andbuilt with uncompromising Toyota quality, TCI expects the car to be a hotseller when it goes on sale in late July.
"Fun, funky and functional," the new Echo Hatchback was designedspecifically for young, and young-at-heart Canadians shopping in the highlycompetitive compact car segment. Since many of the target customers arenet-savvy, Toyota is encouraging car shoppers to visit the "Price YourToyota" section of its web site. Here, they are able to configure theirEcho Hatchback inside and out, and instantly price their selection. Wellinformed, potential buyers can then visit their Toyota dealer and place anorder knowing exactly what they want and at what cost.
"The new Echo Hatchback combines exciting styling with the confidence oftotal Toyota quality at an extremely competitive price," said Tony Wearing,Group Vice President of TCI. "It's the ideal, real-life car for anyone whoneeds something practical, wants something new, and likes to have fun ? ona budget. That describes a lot of Canadians of all ages."