And how do you think Honda feels about all this? Toyota's second most competitive foe dropped its entry-level Civic hatch a few years back in place of its sedan and coupe line. Now it only offers its $25,500 SiR model that is not only out of reach of the majority of young adults but is overshadowed by a bevy of sport hatches with more power, better handling and more daring looks.
Yes the Echo hatch should do well in its subcompact market. It's up against the Hyundai Elantra and Kia Rio, two strong contenders, but the Japanese brand has an edge in quality perception backed up by decades of CAA Pyramid awards. The Echo Hatchback is a smart move from Toyota Canada.
Specifications:
- Price Range (MSRP):N/A
- Body Type: 3-door hatchback, 5-door hatchback
- Layout: front engine, FWD
- Engine: 108 hp, 105 lb-ft, 1.5-L, DOHC, 16-valve I-4
- Transmission: 5-spd man (opt 4-spd auto)
- Brakes (front/rear): disc/drum
- Curb Weight: N/A
- Seating Capacity: 4
- Fuel Economy (est city/hwy): 6.6 / 5.1 L/100km
- Warranty (mo/km): 36/60,000 km comprehensive - 60/100,000 powertrain
- Direct Competitors: Hyundai Accent, Kia Rio, Suzuki Swift
- Web Site: www.toyota.ca
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