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2004 Toyota Echo Hatchback Preview

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Khatir Soltani
If it's good enough to race in Europe, the Yaris based Echo hatch should perform well enough on the street. (Photo: Toyota)

Safety features include 3-point seatbelts for all occupants with those in the front belts equipped with pretensioners and force limiters for extra precaution. Driver and front passenger get standard de-powered airbags while rear seat anchors help those securing child seats.

So what does it cost? Toyota's not telling yet, but there's no doubt it'll be aggressive considering the market the automaker is attempting to win over.

This rear quarter shot of the European Yaris gives an indication of what the Canadian bound Echo Hatchback will look like from the back. (Photo: Toyota)

"We're not prepared to talk specifically about price for the Echo Hatchback just yet, but I can tell you we're sharpening our pencils," said Tomikawa. "We want to attract buyers we're not reaching right now - singles, young families, people who may be buying their first new car. The young and the young-at-heart who appreciate great style as well as great value. That's a very big group of Canadians, and they deserve a car that's great to look at, fun to drive, and made with uncompromising Toyota quality in every detail."

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada