While Kaden complained a fair bit during the day's journey, you'd never know it when he returned to tell mom and Anika, who had
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| While Kaden complained a fair bit during the day's journey, you'd never know it when he returned to tell mom and sister. (Photo: Trevor Hofmann, Canadian Auto Press) |
spent their day down on the sandy beaches of Penticton and warm waters of Skaha Lake (families who don't all enjoy roughing it take note), about all the excitement we had experienced while on the trail. He still talks about it, now more than a month later, and wants to know when we can go back and do it again.
I suppose this is one reason Jeep Jamboreers go year after year, well, that and having to show off all the off-season upgrades they have added to their trusty steeds. It's a bit of religious zealousness, and Jeep is oh so smart for sponsoring such events that only go to promote brand loyalty that few competitors can match.
And that's something that no upstart 4x4 manufacturer can offer, and for those
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| Jeep is oh so smart for sponsoring such events that only go to promote brand loyalty that few competitors can match. (Photo: Trevor Hofmann, Canadian Auto Press) |
who have any ambition to take their SUV off-pavement at least once during the ownership experience, should be considered when purchasing. Jeep's advantage is the Jamboree; an event where novice off-roaders and diehards alike can join together and test their vehicle's metal while truly testing their own personal mettle. And if one event per year isn't enough, and there's more than one Jamboree a year if you're prepared to travel, Jeep owners are involved in the highest number of independent 4x4 clubs around. They'd love to take your minimal dues, experience or not, and weekends spent off-roading with the kids in tow are priceless.
