Larger, More Sophisticated SUV Points to Kia's Future
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| Where and what Kia is going to do with its flagship SUV may have been answered at the North American International Auto Show in Detroit. (Photo: Trevor Hofmann, Canadian Auto Press) |
Just why the Kia Sorento isn't Canada's best selling sport utility is difficult to say. It's extremely attractive, well made, backed by one of the industry's best warranties, and by far more functional than the majority of its competitors, being more midsize than compact despite its compact price, and offering true off-road capability.
While an SUV's 4x4 potential is arguably a moot point, with the majority of buyers in this segment never attempting to venture off-pavement, the Sorento's other attributes make it a solid winner in the compact to midsize class, and one of the reasons it has garnered so many awards the world over.
A constant question by automotive market analysts about where the a
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| Kia introduced the KCD-II Mesa concept to a chorus of oohs and ahs from the gathered journalists. (Photo: Trevor Hofmann, Canadian Auto Press) |
Directly after showing the assembled media how the South Korean brand will maintain its strong sales position in the all-important subcompact segment, by introducing the all-new 2006 Rio, Kia showed where it may be headed at the other end of the economic scale - at least as far as entry-level brands go.