Upgrades in Standard Features Makes Price Jump Appear Reasonable
At a time when most automakers are attempting to lure new buyers by offering more content for the same or less money, Land Rover
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| The new Land Rover Discovery, dubbed the LR3, will cost nearly $13,000 more than the previous version. (Photo: Trevor Hofmann, Canadian Auto Press) |
The LR3, still called Discovery in other markets, will go on sale this fall for a base price of $61,900, $12,900 more than the 2004 Discovery S which is still available at $49,000 - no S model will be offered in 2005 with the least
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| The LR3 will arrive in showrooms this fall with a base sticker price of $61,900. (Photo: Land Rover) |
The new price point is actually $4,600 higher than the this year's top-line $57,300 Discovery HSE, which if fully featured with the optional rear seat DVD entertainment package, rear air conditioning, third row seating package, and more, eclipses the new base price by $950 at $62,850. The top-tier 2005 LR3 HSE now starts at $67,900, $10,300 more than last year's HSE. Neither price includes freight or pre-delivery inspection (PDI) costs, which were $995 for 2004 model year Discoverys.