cee'd Concept Hints at Upcoming Kia HatchbackKia unveiled its new cee'd concept at the 76th Salon de l'Automobiles in
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| A bold new face for Kia. Let's hope the production version looks as good. (Photo: Kia Canada) |
Switzerland at the end of February, but the Korean brand didn't just show off a new concept, it also revealed its new design language and, quite possibly, its focus on the European market. This new design is based around Kia's future C-segment model, which will begin production at its first ever European plant in Slovakia starting in December of this year. Along with being designed and built in Europe, Kia states that the new C-segment model will focus on fulfilling 100 percent of the needs of its European customers.
This
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| Rarely does the rear end of a car look as stylish as the front. (Photo: Kia Canada) |
new concept shares some of the design traits of other Kia concepts. For example, the new model's front end design poses a strong resemblance to the noses of both the Slice and the Multi-S. In the cee'd, the headlights stretch rearward along the front fenders much like in the Slice, while the lower grille opening is similar to that in the Multi-S. These styling details seem to fit together nicely in the new concept. Kia has taken traits from its other decent looking concepts and put them together to come up with a truly sleek looking car, one
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| Cool Kia has a sleek profile that could woo Mazda 3 Sport buyers. (Photo: Kia Canada) |
that we can only hope will influence future compacts destined for the North American market.
At Geneva, the cee'd was shown with 19-inch polished aluminum wheels and 265/30 low-profile tires, giving it a bold-looking stance, while coating its skin in somewhat conservative 'English Pewter' paint, rather than opting for a more dramatic hue, like orange or purple - the Sport Concept boasted a bold orange-yellow paint scheme, the Mojave pickup was drenched in a deep burnt
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| It probably won't look so upscale in production trim, but it would do Kia well to give it an entry-level luxury feel. (Photo: Kia Canada) |
orange, while the Slice was also silver, but highlighted in notice-me orange trim. It must be that Kia wants us to consider the c'eed a future production model, being that a little more than one third of all cars sold are painted silver. Quite possibly the automaker has decided it stands a decent chance of having most of us seeing it as something we could actually own. And English Pewter really does the trick on this car, so good choice Kia.
This new C-segment is geared to replace Kia's Spectra, which is essentially a slightly improved version of the Hyundai Elantra. The Spectra enhanced styling, offered slightly
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| Very stylish, Kia is onto something with the c'eed. (Photo: Kia Canada) |
better ride quality and handling dynamics, a marginally roomier interior, but in essence, the Kia is more or less the same car under the skin - a common trend among Kias and Hyundais since the latter automaker purchased the former.
This future Spectra replacement, the c'eed, or whatever Kia will finally call it, moves Kia's C-segment styling up a notch or two, and in the process will no doubt also improve on other aspects of the package as well. After all, a car that looks this sporty would have to be fun to drive and must pack at least some punch under the hood.
