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First, at this year's Geneva International Motor Show, and then in New York, Kia introduced its all-new never before seen
First at this year's Geneva International Motor Show and then in New York, Kia introduced its all-new sporty Rio5. (Photo: Kia Canada) |
The whole notion of separate release dates and international debuts is just a not-so-subtle hint as to how Kia is planning to play its future cards in a big way. The South Korean firm, owned and controlled by that country's other automotive giant Hyundai, wants to project itself into the top five automobile manufacturers in the world by 2010. There's no better way to get the attention of the public than by releasing its cars to the right audience at the right time.
As with the Sportage SUV, the Spectra compact and the pocket-sized Picanto (not sold in North America), the Rio has been revamped
The 5-door Rio has been revamped under Kia's new corporate strategy. (Photo: Kia Canada) |
"The new Rio offers customers more space, more power, higher performance, better handling, a smoother ride and enhanced fuel economy," says Mr. Yong Hwan Kim, VP of Kia Motors. I'd say that's as good a start as any.